Search Engine Optimization |
Gear-up your Website Organically
Why Search Engine Optimisation required for your website?
SEO helps your website appear on the first page of search engines like Google when potential customers search for products or services you offer. It drives organic (free) traffic, builds credibility, and increases brand visibility. A well-optimized website brings in more qualified leads and helps you stay ahead of competitors online. Without SEO, your site risks being invisible to your target audience.
On-Page SEO
On-page SEO (also called on-site SEO) is the practice of optimizing individual web pages to rank higher in search engines and get more organic traffic. It revolves heavily around optimizing pages for search intent, but also involves creating and optimizing HTML tags like titles and meta descriptions.
In other words, on-page SEO is not just about strategically placing keywords on your page. That advice is massively outdated. In 2020, Google is smart enough to understand synonyms and semantically‐related keywords (more on those later!), meaning that you no longer have to obsess about the strategic placement of exact-match keywords on your web pages.
Off-Page SEO
Off-page search engine optimization is not just about links. It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals.
As smart bloggers and content marketers, we usually start with on-page SEO. But we don’t stop there. Because, to a large extent, the things that matter to Google often happen away from your web site.
Depending on your marketing goals, the time you spend on off-page search engine optimization will vary. Dr. Pete Meyers from Moz observed that many web site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other web site owners, those percentages are reversed.
Technical SEO
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization. Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings. It’s the opposite of off-page SEO, which is about generating exposure for a website through other channels.
Google and other search engines want to present their users with the best possible results for their query. Therefore, Google’s robots crawl and evaluate web pages on a multitude of factors. Some factors are based on the user’s experience, like how fast a page loads. Other factors help search engine robots grasp what your pages are about. This is what, amongst others, structured data does. So, by improving technical aspects you help search engines crawl and understand your site. If you do this well, you might be rewarded with higher rankings or even rich results.
