Let your audience find you in google search
Google Ads
Measurable | Minimum Budget | Fast Result
While the prospect of investing money on Adwords might seem like a daunting task, the results that come in are almost instantaneous and transparent. Which is why it is worth every penny that you spend on it.
Adwords works faster than SEO
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
Measure your performance consistently
But, AdWords, on the other hand, would tell you exactly what happened with the campaign. You would know:
- Who clicked on your ad.
- How many leads have been generated.
- How much traffic you have got from AdWords to your website.
- Which keyword generated the most traffic and leads.
- How much does it cost you per lead.
This would help marketers understand what worked and what didn’t. Using this information, you can then tweak your campaigns until you achieve optimal
Increase brand awareness
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. To verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.
Explore more using your ads
onfused with the title? As I said, there is a lot more to explore when you link your Google AdWords account with your Google Analytics account. AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you understand,
- How long a visitor stayed on a page
- How many pages have been visited
- Bounce rate of your landing page
- Details about new visitors and returning visitors and much more.
Reach more customers through their Gmail Inbox
One of the most used marketing strategies in every business is email marketing, which is why gmail ads can be helpful as well. In September 2015, Google integrated native Gmail ads with Google AdWords and Ads made it available to all advertisers, which means you can reach more prospects through their gmail inbox.
Tackle your competition better
You need to keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. The transparent system of Google AdWords helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition.
Now you have reasons to advertise on Google AdWords. But let’s discuss if this platform makes sense for you at all.
Reconnect with visitors of your website
One of the coolest benefits of Google AdWords is reconnecting with your website visitors. Let me elaborate.
You might have window shoppers on your website. These are people who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them? Enter Display Re-marketing and RLSA campaigns.
Who can use Google AdWords?
You shouldn’t start using Google AdWords just because your friend found success with it. You need to know first if it makes senses for you and your business, and if it does, what types of ads would work best for you.
Google AdWords would be the answer for your business only if you meet these criteria
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